Recently, the aviation industry has seen the development of new aircraft and engines to answer changing needs. Primary transactions are determinant in the value perception of a new aircraft/engine and establish the trend for valuation along the product's life cycle. Manufacturers are keen to get the valuation right, in order to realise reasonable profit while reaching the appropriate customer base. The valuation of new-build aircraft/engines reflects the technology in use, the industry demand and the orders book. IBA has established a benchmark value for all new aircraft/engines, which is constantly updated in light of industry trends and transactions, supplemented by analysts’ opinions. IBA is aware of the importance of valuation in the product launch process. IBA’s expertise gives manufacturers the confidence that the valuation of their new offerings are consistent with the industry's perception of true value-added versus established offerings.